Case Studies

Al Nasr Football Club Rights Agency & Management

Al Nasr Football Club, one of the oldest clubs in the UAE and 2014/2015 President's Cup and Arabian Gulf Cup Champions, have appointed Onside Sports as their Exclusive Sporting Rights Agency for the 2017/18 UAE Arabian Gulf League season.

UAE Rugby - Inaugural Grand Finals Day

UAE has a strong pedigree in staging world class events such as the Emirates Airline Dubai Rugby 7’s and Abu Dhabi Etihad Airways Formula 1 Grand Prix. The yearly calendar is full with many events and as such local/national events and sports leagues need

UAE Cricket - Social Media build

In 2015 Onside was engaged to manage the PR and Media Relations for the Men’s Senior team in their 2015 ICC Cricket World Cup campaign, played in Australia and New Zealand.

Xerox Corporate Golf Challenge (XCGC)

Xerox Corporate Golf Challenge (XCGC) is the longest-running executive-amateur golf series in the UAE. XCGC started in 1997 with 3 qualifying rounds including a grand final, all hosted across various UAE golf courses. In 2013 Xerox Emirates, owner

General Authority Youth & Sports Welfare

After the success of Onside partnering with the UAE Rugby Federation to commercialise and deliver on UAE Rugby’s products, Onside was appointed by the General Authority of Youth & Sports Welfare's Higher Committee of Marketing & Investment to develop

UAE Rugby - Eden Park Sevens

Onside, in conjunction with the Federation, developed and implemented the annual UAE Rugby-owned Eden Park Sevens Series which is held during the month of November, as an integral lead-in for UAE Rugby’s Clubs ahead of the Emirates Airline Dubai

Inaugural Desert T20 Cricket Tournament Media

In January, 2017, eight of the top ICC Associate members in Cricket collaborated with the Emirates Cricket Board to bring the inaugural Men's Desert T20 tournament to the United Arab Emirates.

UAE Rugby – Dubai Airports International 7’s Tournament

As the governing body of the sport of Rugby in the UAE, one of the UAE Rugby Federation’s mandates is to develop the indigenous player to a level where, one day, a highly competitive full-Emirati team can be fielded in various Asia Rugby and World Rugb

Wasl Properties – Event Activation (Dubai Ladies Masters & Dubai Desert Classic)

Onside Sports was engaged by Wasl Properties to conceptualise, design and deliver an activation that enabled them to connect their brand to the fans that attended the Dubai Ladies Masters (Ladies European Tour golf event) and the Dubai Desert Classic (

Golf GameBook – IG Campaign

Onside Sports designed a one-month campaign on our client’s (Golf GameBook) live scoring App platform for IG (online trading company), which was designed to generate awareness of the IG brand, product and services and to engage with the niche golf audi

UAE Rugby Federation

The UAE Rugby Federation was created in 2010 to fulfil the requirement from the International Rugby Board (now World Rugby) and that of the International Olympic Committee for all countries to have their own national governing body