The UAE Rugby Federation was created in 2010 to fulfil the requirement from the International Rugby Board (now World Rugby) and that of the International Olympic Committee for all countries to have their own national governing body.

Onside Sports was engaged to work closely with the newly appointed board to create a strategic plan and manage the transition from the regional governing body, Arabian Gulf Rugby Football Union. Throughout this process, Onside Sports managed the recruitment of the first Chief Executive Officer and continued to work closely in an advisory role.

An important element of the success of the new federation was managing the media to ensure our story was told and profile of the sport and organisation became a major priority. The next phase was to create a commercial platform which the sport could use to become sustainable.

Onside Sports created the commercial framework and the assets to be sold, and realised the sale of eight long term sponsor contracts currently, which has made the federation lauded as a sustainable model for others to follow. Onside Sports continues to develop on the core strategies of UAE Rugby to date and sits on the Strategic Advisory Committee whilst adding to the commercial portfolio and media management.