Wasl Properties – Event Activation (Dubai Ladies Masters & Dubai Desert Classic)
Onside Sports was engaged by Wasl Properties to conceptualise, design and deliver an activation that enabled them to connect their brand to the fans that attended the Dubai Ladies Masters (Ladies European Tour golf event) and the Dubai Desert Classic (EuropeanTour golf event).
The mandate was to create a fun and engaging golf concept that was simple in nature, attracted attention from onlookers and was challenging for both children and adults. Additional to the playability of the concept, it was also important to for Wasl to collect intelligent market data on participants, to enable a post event analysis process which would assess the overall future market opportunity around golf.
Onside Sports created a unique target putting activation, which was very well attended, highly visual andengaging, and portrayed the Wasl brand in a positive light.Through the enrolment process Onside delivered on the client’s requirement of capturing relevant intelligent market data.