With a diverse sports management background spanning 3 countries Jeff brings an incredible wealth of sports and local knowledge to Onside and its clients.

Through his 15+ years in Dubai he has held senior project and management roles with Troon Golf and Dubai Sports City and was integral in creating a number of the best, well-respected sporting facilities as well as operational/management processes in the region.

Jeff has extensive experience in the areas of rights relationship management; for holders and sponsors, negotiation, product development and project management. Jeff also sits on UAE Rugby's Strategic Advisory Board.